Increasing Email Click-Through Rates with Personalization
One of the best ways to boost click-through rates (CTR) in your email campaigns is through personalization. When you personalize your emails, they resonate more with...
Category: Email Marketing
Email Marketing tips and techniques. Sending bulk email to a growing list of opt in subscribers can give you nearly all the benefits of traditional direct mail promotions, however without the cost. Here are tips and techniques for writing compelling email messages with intriguing subject lines and compelling content that’s guarantee to get the click.
Back to Basics – 10 Marketing Lessons Hidden Inside the Spam Folder
Every now and then, I like to dive into my spam folder just to see what’s lurking. Today, aside from winning numerous lotteries and spotting several...
3 Tiny CTA Tweaks that Dramatically Increase Email Revenue
CTA stands for Call to Action. When you’re talking about an email you’re sending to your list, the call to action is when you say, “Hey Reader, click this link to get a once in a lifetime deal” or some such.
6 Magic Words that Sell More Products
You’re writing an email.
Or you’re creating a lead magnet.
Or maybe it’s a blogpost.
Whatever it is, somewhere in there you’re talking about how to do something.
Can Stupid Jokes Make for Good Marketing Emails?
I know firsthand how difficult it can be to continually come up with new topics for your emails.
The first 20 are easy.
The next 30 aren’t too difficult.
